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The Essential Guide to
Finding Anything Online
with GoogleBehind Google’s deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google’s powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they’re applied to real-world market research examples.
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“Thankfully, there are people like Stephan Spencer and a book like Google Power Search that will turn you from a searcher into a finder. Amaze your friends! Impress your peers!… and become your own digital version of Sherlock Holmes…”
– Mitch Joel
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“Everybody has access to Google. But not everybody has access to the mad Google skills Stephan Spencer has honed over the past dozen years. Read this book to find things faster and become more knowledgeable, hirable, promote-worthy and just plain interesting.”
– Jim Sterne
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“Google Power Search is exceptionally comprehensive–so much so that many Googlers will likely learn operators, tips, and tricks from it! But more than that, Stephan makes the material useful and applicable by providing real life use cases for professionals of all kinds.”
– Rand Fishkin
Google Power Search
The Essential Guide to Finding Anything Online with Google